Until now social networks like Facebook were the center of the digital brand building for some companies. Several studies show, however, that customers want rather contribute to a company website as on Facebook, for example. At the same time Facebook has announced that users will see in 2015 less promotional content in their news feeds, which will limit the range significantly.
Therefore clever companies integrate social features into their websites or launch their own brand communities for their target audiences. The Social Media Framework relate covers the wohle range of typical requirements from simple comment functions to your own community.
The Goethe-Institut operates the community "Deutsch für Dich" for learners of German based on CONTENS relate. By now, more than 100,000 participants from over 200 countries use the platform in order to improve their German language skills in a playful way. For this purpose, more than 200 tutorials in different difficulty levels are available. Users get informed about new content and updates via activity feed. For direct exchange with each other, the users have access to a messaging system and a built-in chat.