LDAP synchronization allows faster setup because user profiles based on Active Directory entries can be pre-created and kept up-to-date. Any number of LDAP directory servers can be connected, for example, for different locations of a company. It can be configured which fields of employee records are copied to the Social Workplace and which fields can be maintained by the employee in the Social Workplace. These are automatically synchronized back to the LDAP directory. Likewise, profile pictures can be uploaded via the Social Workplace, which are transferred to the LDAP directory and made available there as profile pictures in MS Outlook.